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159 | How This Reality TV Producer Pioneered the First High-Protein CBD Bar with Velobar Founder Brant Reiter

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Sometimes your greatest idea hits you at the most unexpected time.
For Velobar founder Brant Reitner, it was during a leisurely bike ride in 2015 when he realized the world was missing a cannabis-infused protein bar.
From that moment until now, navigated a Wild West-style cannabis industry, creating and recreating an award-winning, high-protein CBD snack that can now be found in grocery stores, coffee shops, and gyms across the country.
In this episode, Brant demystifies the world of cannabis and takes us on the journey of Velobar, from breaking through loads of red tape to finding a niche customer base with fans nationwide. Plus, we announce the arrival of Brand Builder’s new co-host!
Links
Velobar
@velobarCBD on Instagram
Connect with Brant on LinkedIn
Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.
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Brand Builder is produced by Caroo.

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CBD News & Information for Pets | Canna-Pet

Lately, CBD oil has become a bit of a buzzword. Everyone, from radio-show doctors to news journalists, is recommending you take CBD oil from conditions as wide-ranging as asthma to cancer. Plus, they’re recommending CBD oil for you, your grandma, and even your pets. But with all this talk about CBD oil, there’s often a…
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Hemp Blog from Hemp Helps | Enjoy the best in Blogs about Hemp

Relive Everyday provides premium U.S. grown hemp extract products. Relive your best day, everyday, with amazing gummies, tinctures, pain relief spray, and even hemp lip balm! For us, when we first found out about hemp extract we didn’t see it as a business idea, we saw a movement. It was a new beginning for many people. Individuals that have been Read more…

The Benefits of Using Hemp Seed Oil as a Carrier Oil

More than half of MCT oil in the marketplace was used for diet and health supplements in 2019, according to Grand View Research.1 And the use of MCT oil is predicted to grow over the next 5 years.
But there is a more natural and eco-friendly option to consider: Victory Hemp’s newest oil, V-ONE™ Hemp Heart Oil. Here, we outline why MCT oil is used and why you should make the switch to formulating with V-ONE™ Hemp Heart Oil.

Episode 145 | How Recess Is Building the Redbull of CBD, with Recess founder & CEO Benjamin Witte

Last Updated on July 27, 2020
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Recess is a CBD beverage brand that almost never talks about CBD.
How is this possible? Because founder and CEO Benjamin Witte knows that the best beverage brands don’t focus on an ingredient… they convey a feeling. 
Case in point: Redbull. You may have noticed that with all their talk of energy, action sports, and giving you “wings,” Redbull never mentions caffeine. Because in the beverage space, the feeling is more powerful than the ingredient.
So why should the CBD category be any different? 
Founded in 2017, Recess is a consumer wellness brand creating products and experiences designed to help people feel balanced, centered, and inspired so they can be their most productive and creative selves. They make sparkling water infused with calming hemp extract and adaptogens for balance and clarity.
Benjamin and the Recess team have their sights set on becoming the next Redbull. To do that, they’re building their brand around the feeling of calm and tranquility – aka, “taking a recess.” 
Recess also recently did something pretty unexpected – they launched an apparel collection called “Reality Wear.” In this episode, you’ll learn how this all ties back to Ben’s philosophy on brand marketing. 
On top of that, you’ll learn what every CPG brand should borrow from Silicon Valley, and why the era of building a brand by doing demos in Wegman’s is over (plus what to do instead). 
Links
Join our Exclusive Facebook Group!

What’s your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!
Facebook.com/groups/brandbuilderpod
Brand Builder is a co-production of SnackNation and ForceBrands.

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