Monica Linares

166 | How This Black Entrepreneur Built Chicago’s First CBD Brand… And His Own Fulfillment Center with Halfday CBD Co-founder Kameron Norwood

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When Kameron and his coworkers needed natural relief from their high-stress corporate jobs, Kameron developed Half Day CBD, Chicago’s first-ever CBD brand.
When COVID-19 halted Half Day CBD’s booming event activations at Chicago’s popular music festivals, Kameron and his team pivoted to e-commerce.
And when nightmarish 3PLs and fulfillment centers threatened his online customers’ experience, Kameron decided to build his own 3PL. Who does that?!
Where people see challenges, Kameron sees a new opportunity to build a life-changing brand. Not once, but twice.
In this inspiring episode, Kameron Norwood, co-founder of Half Day CBD and PackDash, reveals the surprising secrets and tested strategies that helped him navigate the stigmas of cannabis, launch his first brand and build an ecosystem to support it. Get ready for a crash course in hustling, being resourceful, and never letting roadblocks get in the way of your success.
Links
PackDash
Half Day CBD
Connect with Jay Hirsh on LinkedIn
Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.
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Facebook.com/groups/brandbuilderpod
Brand Builder is produced by Caroo.

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159 | How This Reality TV Producer Pioneered the First High-Protein CBD Bar with Velobar Founder Brant Reiter

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Sometimes your greatest idea hits you at the most unexpected time.
For Velobar founder Brant Reitner, it was during a leisurely bike ride in 2015 when he realized the world was missing a cannabis-infused protein bar.
From that moment until now, navigated a Wild West-style cannabis industry, creating and recreating an award-winning, high-protein CBD snack that can now be found in grocery stores, coffee shops, and gyms across the country.
In this episode, Brant demystifies the world of cannabis and takes us on the journey of Velobar, from breaking through loads of red tape to finding a niche customer base with fans nationwide. Plus, we announce the arrival of Brand Builder’s new co-host!
Links
Velobar
@velobarCBD on Instagram
Connect with Brant on LinkedIn
Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.
Join our Exclusive Facebook Group!

What’s your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!
Facebook.com/groups/brandbuilderpod
Brand Builder is produced by Caroo.

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